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Design. It’s in my DNA.

As designers we have the tendency to see or envision beyond what the average eye can see. Our visual but analytical mind aspires to pertain all elements and principles of design in our daily lives. It is a simple ideology, as creative’s we subconsciously eat, breathe, smell, touch, hear and see design. Every designer is different in their own mean and style. It was vital to brand myself as an individual designer in the hopes of attracting future clients and co-creatives. ‘Design, It’s in my DNA’ is the fundamental concept at hand outlining the components of design extracted from my blood sample results.

Skill set: Creative direction / Print design / Packaging
Deliverables: Corporate identity / Teaser / Portfolio
Portfolio case: Fabricated perspex case with 5mm space for liquid blood.
Teaser package: Handmade package 500gsm board.

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