Sandwich Factory

Hole In The Wall Sandwich Factory is a sandwich bar and café located in the busy legal district of Sydney CBD. A contemporary takeaway and catering joint that is all about awesome sandwiches, good coffee and happy people; and by ‘awesome sandwiches’ I mean, made-to-order, fresh tasting goodness, gently laid between two slices of delicious artisan bread.

Upon receiving the initial brief, a total overhaul of the business was crucial in the hopes of strengthening its stance within their business market position. This entailed a business plan and strategy while implementing a future proof concept, brand and design with the aim of attracting and increasing its current customer base and future business prospects. In development of the brand strategy it is important that the concept at hand effectively communicates the business offering in a fun, satirical and holistic approach.

Skill set: Creative direction / Branding / Strategy / Print design / Interior design.
Deliverables: Corporate identity / Menu design / Interior design / Online Marketing.
Takeaway menus: 250gsm recycled cyclus stock.
Catering menus: 350gsm recycled cyclus stock.
Branded cards: 250gsm recycled craft stock.
branded stamps: Custom rubber stamps.
Signage: Custom laser cut 10mm ivory acrylic. (Signarama Liverpool.)

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